Sponsorships

97X / WIXL is a region-wide collaboration of area church ministries and part of City Church Madison as a 501(c)3 organization. Our primary goal is to give radio listeners an opportunity to immerse themselves in great Christian rock and hip-hop music, as well as provide resources focused on God's love and provision. Learn more about our vision and mission or listen live.

We welcome your partnership via sponsorship or a one-time or monthly donation to help expand our reach in the Madison area on 97.1 FM and across the globe through our online listening service. We're turning the music on and the world's noise off.

Sponsorship Opportunities

Opportunity Mentions on the Air Suggested Donation Requested Day(s) / Month(s)
Weather Sponsorships 4x per day $300 per month / $2000 per year
Day Sponsor 10x per day $25 per day
Daily Show Sponsorship Mentions on the Air Suggested Donation Requested Month(s)
Hip Hop Happy Hour 2x per day * $250 per month
Weekly Show Sponsorship Mentions on the Air Suggested Donation Requested Month(s)
Blessed Beatz 2x per day * $200 per month
Switchback Saturday 2x per day * $200 per month
Reluctant Radio 2x per day * $200 per month
General Opportunities
Opportunity Weather Sponsorships
Mentions on the Air 4x per day
Suggested Donation $300 per month / $2000 per year
Requested Day(s) / Month(s)
Opportunity Day Sponsor
Mentions on the Air 10x per day
Suggested Donation $25 per day
Requested Day(s) / Month(s)
Show Sponsorship
Daily Show Sponsorship Hip Hop Happy Hour
Mentions on the Air 2x per day *
Suggested Donation $250 per month
Requested Month(s)
Weekly Show Sponsorship Blessed Beatz
Mentions on the Air 2x per day *
Suggested Donation $200 per month
Requested Month(s)
Weekly Show Sponsorship Switchback Saturday
Mentions on the Air 2x per day *
Suggested Donation $200 per month
Requested Month(s)
Weekly Show Sponsorship Reluctant Radio
Mentions on the Air 2x per day *
Suggested Donation $200 per month
Requested Month(s)

* In addition to your business being mentioned multiple times per day throughout your sponsorship, your business will also be mentioned once per hour during the show. To learn more about these Daily and Weekly shows, visit our Program Schedule page.

Your donation includes sponsorship consultation, sponsorship messaging development, voiceover, and scheduling with annual radio ministry updates. We can change your messaging as often as you need.

If interested and for all applicable opportunities above, enter the dates/weeks/months you would like to have your sponsorship mentioned on the air and fill out the contact information below. Or if you'd just like more information, our team will contact you to discuss details.

97X / WIXL, as a ministry of City Church Madison, Inc., reserves the right to refuse underwriting sponsors wishing to promote products or services that are not consistent with the principles or goals of City Church Madison, Inc. All sponsorship announcements must conform to FCC rules for non-commercial radio stations.

You may also mail sponsorship payments to:
97X Radio
c/o City Church
4909 E. Buckeye Rd
Madison, WI 53716