Business Sponsorship

We are a regional-wide collaboration of area church ministries and a 501(c)3 through City Church of Madison, Wisconsin. Our primary goal is to give listeners an opportunity to immerse themselves in great Christian rock and hip hop, as well as provide a bevy of resources focused on God's love and provision.

We welcome you to partner with us and help us expand our reach from on air in the Madison area and across the globe through online listening. We are turning the music on and the world's noise off.

Sponsorship opportunities

On Air Minutes # of Spots Investment* Cost/Minute Cost/Spot (30 sec)
500 1000 $4,000 $8.00 $4.00
200 400 $2,000 $10.00 $5.00
80 160 $1,000 $12.50 $6.25
30 60 $500 $16.67 $8.33
Sponsorships # of Spots Investment* Cost/Day Cost/Spot
Weather Sponsorship (:15 mentions) 4x/day $600/mo. $20/day $5.00
97X Radio Show Sponsorship 2x/day $300/mo. $10/day $5.00

97x Radio Show Sponsorships: Reluctant Radio (Indie Artists), Hip Hop Happy Hour, Blessed Beatz w/Marcus Sullivan, Saturday Hair Metal Lunch Rock Block, The RockDown Show with Dustin Tatro, Switchback Saturday Classic Rock Weekend


Price includes sponsorship consultation, sponsorship messaging development, voiceover and scheduling with annual radio ministry updates.

WIXL 97X, as a ministry of City Church Madison, Wisconsin, reserves the right to refuse underwriting sponsors wishing to promote products or services that are not consistent with the principles or goals of City Church Inc. All sponsorship announcements must conform to FCC regulations for non-profit stations.

*This price schedule is in effect until December 31, 2021.

To discuss your sponsorship opportunity, please contact us here.

You may also mail sponsorship payments to:
97X Radio
c/o City Church
4909 E. Buckeye Rd
Madison, WI 53716